World Wildlife Fund is the World’s leading independent conservation organisation. Their mission is to create a world where people and wildlife can thrive together. To achieve this mission, they are finding ways to help transform the future for the earth’s wildlife, forests, rivers, and seas. They are pushing for a reduction in carbon emissions to avoid catastrophic climate change. Finally, they are pressing for measures that will help people live sustainably, within the means of planet earth.




In 1961, a small number of organizations around the world including the International Union for the Conservation of Nature and Natural Resources (IUCN) and The Conservation Foundation were trying hard to meet conservation needs, but were desperately lacking in funds.


The first call for broad world wide support was the Morges Manifesto. This was signed in 1961 by 16 of the world’s leading conservationists which included biologist and African wildlife enthusiast Sir Julian Huxley, IUCN vice president Sir Peter Scott and director-general of the British Nature Conservancy E.M. Nicholson.


The Morges Manifesto stated that while there was expertise to protect the world environment, the financial support needed to achieve this protection was none. The decision was made to establish World Wildlife Fund as an international fundraising organisation to work alongside existing conservation groups and bring substantial financial support to the conservation movement on a global scale.


Here are some of the amazing success stories they’d like to share to the world:




The longest barrier reef in the northern hemisphere is getting a reprieve from seismic surveying, WWF learned. Belize officials agreed to suspend the seismic portion of the offshore oil exploration following an outcry that came from concerned citizens, national civil society groups and international conservation organizations and their supporters.


The survey started on October 19, wednesday, a day earlier that was publicly announced. It was scheduled to reach over one kilometer from the country’s delicate World Heritage site. But the Belize government instructed surveyors on Thursday to “cease seismic operations immediately.”


In a research commissioned by WWF, it was found that 190,000 individuals are being supported by incomes coming from the tourism and fisheries industries. The analysis furthermore estimated that cleaning up an offshore oil spill could reach US$280 million. The impacts of an environmental disaster in Belize may cause harm to fundamental marine and coastal ecosystems across the broader Mesoamerican Reef System. This includes Mexico, Guatemala, and Honduras.


Nadia Bood, WWF’s Belize reef scientist said that the Belize reef, just like all World Heritage sites, belongs to everyone. Thus, the government has an obligation to protect it for the future generations. The UNESCO World Heritage Committee and people coming from the 192 countries representing it are waiting for Belize to pass the laws restricting offshore oil. Bood hopes this will happen soon.




A historic achievement happened: the terrible worldwide decline of wild tigers has ceased- and their numbers are beginning to rise. In 2010 there were only 3,200 tigers in the wild, which was an all-time low. Come 2015 surveys showed there were nearly 3,900. This is still a small number but it has proven that WWF’s hard work is having an impact. There’s a need to step up efforts so that the ambitious target of doubling tiger numbers by 2022 can  be reached. Thus, the organisation need brilliant, passionate supporters like you fighting for tigers. In addition, with the help of  the fantastic wildlife rangers and local communities on the ground in Asia, this can be done.




In March 2015, four Yangtze finless porpoises were released to their new home in Jianli, China. This was the beginning of an ambitious relocation project aimed to help save this critically endangered species from total extinction.


The finless porpoises were captured in Poyang Lake in eastern China then was safely removed to an oxbow lake that was 400km away. This is where they will begin their new population. There are four others that are being moved to another lake in order to boost the ‘gene pool’ of their small population. A thriving new population is crucial for the survival of the Yangtze finless porpoise. Hopes are high following the success of a previous similar relocation back in the 1990s.


Donate to WWF


Everyday, all over the world, WWF is at the front line in the fight to protect this amazing planet. The organization is helping to safeguard our precious wildlife, including magnificent, tigers, rhinos and turtles- from threats like poaching and habitat loss. They are striving to protect the world’s most treasured wild places from overexploitation of their natural resources. But they cannot do it alone. Their myriad of success stories were only made possible thanks to the generosity of their supporters. Please help by donating today.



Make sure you check out our latest broadband, energy and phone deals, and start donating to your chosen charity today.


Leave a reply

Your email address will not be published. Required fields are marked *